Dan, founder of Tradley

Dan builds Tradley, the app and done-for-you lead service for solo and small-crew tradies. He spends his time in the weeds of what actually wins tradies jobs: a good offer, paid ads that pull, and answering a lead before anyone else does.

He writes these guides to give straight answers, with no fake numbers and no spin, to the questions tradies ask before they pay for leads. When a guide cites a figure, it is from a named public source, not a made-up stat.

Reach him at hello@tradley.com.au.